Steve Plunkett of Rockfish: Search & Pubcon Las Vegas Highlights скачать в хорошем качестве

Steve Plunkett of Rockfish: Search & Pubcon Las Vegas Highlights

During Pubcon Las Vegas 2011, Pubcon video content producer Vanessa Zamora sat down to interview digital agency Rockfish senior search scientist Steve Plunkett and discussed the current state of the search industry and highlights of the Pubcon 2011 Las Vegas conference. Plunkett, who has been in the search industry for 16 years, shared what he thinks are the most significant topics right now in the industry, starting with his belief that there are two schools of thought in the industry, including those that strive to successfully provide the mostly uniquely relevant content to the searcher, which is aligned with what Google wants, and those that instead focus specifically on link building. Plunkett said that he believes the most important of the two is developing good content, because the links will subsequently and naturally follow. Plunkett shared what he believed to be the most valuable panel at Pubcon, the landing page optimization panel that included speakers Joanna Lord, Brad Geddes, and Tim Ash, and added it was the one must attend panel at Pubcon. One actionable item shared by Plunkett gathered in the landing page optimization panel was to refrain from auto filling forms - capturing someone's email address can be creepy, he added. When you have a form, according to Plunkett, refrain from including the information you want the visitor to put in that field, but rather include it directly to the side of the space because our brains look for the empty fields to fill out. Leaving the field empty will encourage the visitor to take action, said Plunkett. When asked about what topics Internet marketers should be expecting to see more of in the near future, Plunkett shared that he thinks mobile, local, and HTML versus flash going away all deserve attention. Flash does not work on all mobile devices making usability issues in converting the searcher to perform a desired action a factor, said Plunkett, who added that a company's footprint of their brand on the Web will grow increasingly important, with searchers either having an association with the brand or not. Local search is hugely important, according to Plunkett, because it's also inclusive of the ever-expanding mobile market. Not only are IP addresses, where servers are located and where people search through Google important, but GPS needs to be taken into account when using mobile devices, Plunkett noted. Plunkett also said he believes there will be a huge backlash coming in privacy, adding that all Facebook needs is one bad virus that can lead to it's demise, which could make way for Google Plus to take over as the leading social network. Google Plus, which just rolled out for businesses during the Pubcon Las Vegas show, is more robust, with other Google features like Google Analytics, Google Webmaster Tools, and Google Blogger all tied together to offer marketers better insight. The future is so cool with Google Plus, shared Plunkett, who advised companies to keep up with the latest information by searching for G+ as a hash tag on Twitter, by staying tuned to the Pubcon speakers blog, and to head out to Pubcon Paradise where Plunkett will be presenting on a panel during the conference in Honolulu, Hawaii February 13-15.