Session 3B: Valuing Intangible Assets, Control and Young Companies скачать в хорошем качестве

Session 3B: Valuing Intangible Assets, Control and Young Companies

In this session (second half of morning session, day 2), I started with a quick discussion of the values of brand names and franchise value and an analysis of the expected value of control, before embarking on a valuation of Amazon in 2000, to illustrate the challenges in valuing young companies. Slides: https://www.stern.nyu.edu/~adamodar/p... (This is the first of eight sessions, recorded of a two-day valuation class that I taught for NYU's Trium MBA class in 2022. The playlist with all eight sessions is here: https://pages.stern.nyu.edu/~adamodar... The webpage for the class is here: https://pages.stern.nyu.edu/~adamodar... The entire lecture notes are at this link: https://pages.stern.nyu.edu/~adamodar...)