Autocritical Disability Studies Plenary: Dr Ella Houston - The Other's Keeper скачать в хорошем качестве

Autocritical Disability Studies Plenary: Dr Ella Houston - The Other's Keeper

This is a video of Dr Houston's contribution to the plenary panel Autocritical Disability Studies at the CCDS Disability Impact Conference, Liverpool Hope University, July 2023 Dr Ella Houston (Liverpool Hope University) The Other's Keeper: How Charity Advertising Reinforces The Normative Social Order For many decades attitudes towards disability have been shaped by charity advertising, promoting the "feel-good" effects of donating over disabled people's human rights. In an attempt to shed their reputation for framing people with impairments as "objects of pity", many charities are creating advertising campaigns that supposedly raise awareness of disability. For example, Mencap's (2016) 'Here I Am' campaign draws on disabled people's personal stories as a way of challenging ableism. Meanwhile, Scope's (2014) 'End the Awkward' advertisements focus on non-disabled people's "awkward" reactions to disability. However, charities continue to reinforce the normative social order through 'benevolent othering' (Bolt, 2021: xvi; Grey, 2016: 241), associating Otherness with disability through subtle, multimodal strategies (including narratives, implicit messages, paralanguage, framing effects, colours, images and music). By analysing representations of disability in recent "awareness raising" advertising campaigns, this plenary presentation considers if charity advertisements can ever be changemakers rather than cringeworthy. #ccds #disability #DisabilityStudies #advertising #charity