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Nike Japan weaves uneven gender parity around a mother’s apprehension and remarkable athletes to depict the barriers a girl child faces until and beyond she becomes a woman, in the new campaign. According to a report by the World Economic Forum in 2021, the average Japanese woman’s income was 43.7% lower than the average Japanese man’s income. There are also several sports that still don’t offer an equal opportunity to continue playing for female athletes such as sumo and baseball. Despite these barriers, there is a generation of powerful athletes and activists pushing Japan into a fairer and free future, like tennis player Naomi Osaka, professional football player and female empowerment activist Ami Otaki, high-school sumo wrestler Rizumu Kasai who steps into the ring in the men’s competitive high school sumo team, baseball player Ayuri Shimano who has played on all-male teams, wrestler Miyu Nakamura who has been outspoken on gender equality, and figure skater Marin Honda. The film also features Momoko Nojo, an activist on the elimination of gender discrimination, playing the role of a national leader in the future to come. Credits: Ad Agency – Weiden+Kennedy Tokyo Creative director – Curro de la Villa Lead creatives – Max Pilwat, Andrew Miller Head of Production W+K – Kerli Teo Produced by – BWGTBLD GmbH EP – Philipp Ramhofer Producer – Jule Everts Service production – Nakama Film Edit – Carla Luffe Music – Siren VFX – Swiss Colorist – Mikey Rossiter For more Creative Ads follow Ads OK Plz on Instagram http://bit.ly/adsokplz Subscribe & Don't forget to press the bell icon http://bit.ly/aop-yt #Nike #Japan #NaomiOsaka