Why Organizations Optimize the Wrong Things скачать в хорошем качестве

Why Organizations Optimize the Wrong Things

Organizations are designed to achieve goals — so they measure performance to improve results. But in complex systems, measurement can quietly reshape behavior in ways that undermine the very goal it was meant to support. This video explains the system behind that failure: how goals become proxies, how targets create pressure, and how incentives push organizations to optimize metrics instead of real outcomes. By breaking the system into its core components and tracing the feedback loop between measurement and behavior, this video shows why rational decisions inside organizations can still produce deeply irrational results at the system level. This is not about bad actors or poor intentions. It’s about how systems behave when performance is measured, targeted, and rewarded. #systems #organizations #metrics #incentives #complexsystems