Illuminating the Dark Funnel: Unlocking Hidden Buyer Signals in 2025 with Latané Conant скачать в хорошем качестве

Illuminating the Dark Funnel: Unlocking Hidden Buyer Signals in 2025 with Latané Conant

In today's B2B landscape, the majority of a buyer’s journey happens in the shadows, with potential customers conducting research and making decisions long before sales teams are aware. This fireside chat between Latané Conant, CRO of 6sense, and Alison Murdock will dive deep into the concept of the "Dark Funnel," a term coined to describe the unseen activities of buyers that are critical to sales success. Just as Renaissance artists revealed new perspectives on the human experience, this session will shed light on how to navigate the hidden parts of the buyer’s journey and turn dark funnel insights into actionable strategies for revenue growth in 2025. Learn how to leverage intent data, predictive analytics, and AI to discover and engage with buyers earlier in their journey and outpace the competition. Topics of Discussion: Unmasking the Dark Funnel: What It Is and Why It Matters - Explore what the "dark funnel" entails and why understanding unseen buyer activity is crucial for aligning marketing and sales strategies in today’s landscape. Turning Signals into Strategy: Leveraging Intent Data to Engage Earlier - Discover how sales and marketing teams can harness intent data and predictive analytics to engage with buyers earlier in their journey and personalize outreach more effectively. From Shadows to Sales: Converting Anonymous Behavior into Revenue - Discuss how AI-powered tools can help sales teams identify and act on the right signals from the dark funnel, enabling them to convert anonymous buyer behavior into real revenue opportunities.