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Are you managing risk, or just renewing insurance every year? In this episode of Built to Grow, Mason is joined by Matt Luis, Vice President at James G Parker Insurance Associates, to discuss how agribusiness owners can protect their operations beyond simply renewing insurance policies. From recall planning and crisis communication to employment exposure, auto liability, and workers’ comp strategy, they break down what real risk management looks like and how proactive leadership — not just coverage — protects margins, operations, and long-term stability. Topics We Cover 00:02:03 - Why insurance renewal is not real risk management 00:11:13 - How strong agribusiness leaders plan before a crisis hits 00:28:50 - A simple quarterly risk framework for farm and ranch operations 00:34:02 - The recall planning mistake that creates chaos 00:43:05 - Why crisis communication matters as much as coverage Links & Resources James G Parker Insurance Associates: https://jgparker.com/ Brady CFO - Fractional CFO Services for Agribusiness: https://bradycfo.com/ 🤝 Connect with Mattt: https://www.linkedin.com/in/mattpluis/ 🎙️ Connect with Mason: https://www.linkedin.com/in/masonbrady/ If you enjoyed this episode of Built to Grow, be sure to follow, rate, review, and share the podcast. New episodes drop every other week, bringing practical conversations to help food and ag businesses manage risk, protect cash flow, and grow with confidence.