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BPM as a category has evolved significantly over time. Historically, its adoption was hindered by overly complex technical layers, but it has now found a natural fit in ad-hoc CRM use cases. While mainstream CRMs work well for certain industries, those requiring more advanced customer engagement workflows often struggle with rigid data models. These CRMs may not seamlessly support traditional marketing workflows, but for businesses dealing with intricate customer-centric operations, they can be the best—if not the only—viable solution. Additionally, the integration of project management with sales and marketing workflows gives some CRMs a distinct competitive edge. This leads to an important question: How does Creatio, renowned for its expertise in process automation and dynamic case management, stack up against its competitors, and where does it stand in today’s market? Let's hear from experts Andy Pratico, Shrestha Dash, and Sam Gupta as they independently assess Creatio. Watch the live stream on: 👀 LinkedIn: https://lnkd.in/gvw2ZhY 👀 YouTube: https://lnkd.in/gFvmR6w You can check these sessions as audio podcasts on the following platforms. Subscribe today! 🎧 Apple: t.ly/boU5 🎧 Spotify: spot.fi/39pCOFr 🎧 Google: t.ly/i56A Questions for Panelists? 🔗Sam Gupta: linkedin.com/in/samguptausa/ 🔗Andy Pratico: linkedin.com/in/andy-pratico-80175410/ 🔗Shrestha Dash: linkedin.com/in/shrestha-dash-662b00204/ Background Soundtrack: Away From You – Mauro Somm #Creatio #CRM #WBSRocks