Marketing-Sales Collaboration Creates Scalable Revenue Growth Systems скачать в хорошем качестве

Marketing-Sales Collaboration Creates Scalable Revenue Growth Systems

In this 6:04 video, Nathan Burke explains why scaling breaks when marketing and sales operate as separate teams. He argues the relationship between marketing and sales is a choice, not an inevitability. He outlines how shared pipeline goals replace blame and lead to quality fights. He also describes how feedback loops improve messaging when speed matters. “The relationship between marketing and sales is a choice. You build that culture. When you're on the same football team and share a common experience and goal, everything changes. We've got to move at hyper speed, put all of that friction aside, and ask how we do it together. When you're part of teams like that, it's just something special.” - Nathan Burke