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The Provider-Influencer

Industry experts, founders and healthcare leaders explored how the provider influencer economy is changing the way patients learn about health, and what it means for outcomes, equity and system performance. We’ll examine the momentum behind this shift, including: Consumer behavior: 20 percent of consumers report using social platforms for health information. Clinician engagement: Nearly half of physicians engage with healthcare influencers or key opinion leaders on social media multiple times per day; another 42 percent do so daily or weekly. Trust signals: Nearly 70 percent of U.S. social media users follow or engage with health influencers, and 63 percent of healthcare consumers report trusting health information shared by influencers. ABOUT THE SPEAKERS Dr. Natalie Davis, Chief Medical Officer, PreventScripts Dr. Owais Durrani, Emergency Medicine Physician, Memorial Hermann Health System Eris Hanson-Cooper, Founder/CEO, GenWell, Inc. Dr. Hillary Lin, Co-Founder/CEO, Care Core Dr. Brianna Rhue, Optometrist and Co-Founder/CEO, Dr. Contact Lens