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One of the tasks leaders are faced with is making sure that their organisation is aware of the external influences and internal drivers, and are able to adapt and be proactive to change. And it’s no use just the CEO being aware or only their Corporate Strategy team; they need the wider organisation to have a culture where they are in tune with their customers, they want to know first of new substitute products or new competitors that are going to enter their market. Leaders that lose sight of the effects of external and internal environments, may quickly find their organisation struggling and their strategy failing. Leaders have to engage their employees, customers and other stakeholders all the time and ensure they are listening to the feedback they receive. Getting out of the Boardroom doesn’t just stretch your legs, it can lead to changing your strategy.