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How Digital Journalism Is Changing for Advisors

The media and journalism landscape has changed dramatically. Podcasts, social media, and digital-first reporting have reshaped how stories are told, who audiences trust, and how brands show up in the conversation. In this panel, journalists and media professionals break down how reporting has evolved—and what that means for financial advisors and firms looking to build credibility, visibility, and long-term influence. You’ll learn how audience expectations are shifting, how journalists evaluate stories today, and how brands can adapt to a digital-first world without sounding promotional or out of touch. 👇 Jump to any section 00:00 – How Journalism Has Changed in the Digital Era 02:05 – From Print to Platforms: Where Audiences Get News Now 04:12 – The Rise of Podcasts and Long-Form Storytelling 06:18 – Why Trust Matters More Than Ever in Media 08:27 – How Journalists Decide What Stories Get Covered 10:41 – What Brands Often Get Wrong About Media Outreach 12:58 – Social Media’s Role in Shaping Public Narrative 15:06 – Building Authority Without Sounding Promotional 17:14 – What Journalists Look for in Industry Experts 19:26 – Adapting to Shorter Attention Spans and Faster Cycles 21:44 – Digital-First Storytelling for Advisors and Firms 24:03 – How to Earn Media Opportunities Organically 26:18 – The Future of Journalism and Brand Visibility 28:32 – Final Takeaway: Showing Up Where Trust Lives Whether you’re looking to increase visibility, improve credibility, or better understand how modern media works, this conversation offers practical insights you can apply to your brand today.