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A video marketing plan is not a content calendar. If that’s what you built, you’ve built the wrong thing. Most businesses think planning video means mapping 12 months of content. But if you’re still repeating sales conversations, answering the same objections, or struggling to convert interest into decisions, your video marketing strategy is missing its real job. Key Takeaways ✅ Why a video marketing plan is not a 12-month calendar ✅ The difference between output and impact ✅ How video marketing strategy removes friction ✅ Where video for business should sit in your ecosystem ✅ Why precision beats volume Chapters 00:00 What a Video Marketing Plan Really Means 01:15 Why Most Video Marketing Plans Fail 02:00 Video Marketing Plan vs Brainstorming 03:00 Solve Bottlenecks With Video 04:00 Building a Living Video Marketing Strategy 05:15 Turning Video Into Infrastructure 🎥 Struggling with the cost, complexity, or inconsistency of business video? Explore the Complete Video Success System → https://www.ridgefilms.com.au/ Follow Chris Schwager: YouTube: / @ridgefilms-videomarketing LinkedIn: / chrisschwagervideoproduction TikTok: / ridgefilms Instagram: / chrisschwager_ridgefilms Pinterest: https://www.pinterest.com.au/ridgefilms Facebook: / chris.schwager.35 #VideoMarketingPlan #VideoMarketingStrategy #VideoForBusiness #BusinessVideoStrategy