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When Hasbro prepared to launch Sanibel, a beautifully illustrated new board game by Wingspan creator Elizabeth Hargrave, they knew a press release wouldn’t be enough. They needed a compelling story that could engage gamers, influencers, retailers, and fans—fast. That’s when they turned to Epic Filmworks. At the time, the game was still evolving from paper mockups and shells to a fully developed product and the challenge was to bring its spirit to life in just one day of filming. Epic Filmworks headed to Sanibel Island, capturing beachside beauty, the iconic lighthouse, and a cozy, staged Airbnb game night, despite the island still recovering from a hurricane. Every frame was meticulously planned to tell a story about real connection; families walking the beach, friends laughing over a game board, and close-ups of the game’s watercolor-inspired design. Epic coordinated with multiple Hasbro departments to make sure the content wasn’t just visually engaging, but strategically useful across platforms and teams. In one day, they filmed everything needed for a full content suite: a core launch film, gameplay how-to, social shorts, reels for influencers, and promotional assets for expos. Shot with versatility in mind, footage was framed for both horizontal and vertical formats, allowing reuse across social media, websites, and events. The result was more than a highlight reel. It was a storytelling toolkit, and it worked. The video premiered at Hasbro’s internal launch to enthusiastic feedback and set a new bar for future product rollouts. It also marked a milestone for Epic Filmworks, as their first major project under their new name after rebranding from Guerrilla Media. From concept to final cut, Epic Filmworks delivered in under 30 days, combining precision planning, high-impact visuals, and flexible editing to match every need. With over 25 years of experience, Epic continues to help brands turn ideas into immersive, purposeful stories that connect with audiences on every level. #epicfilmworks #sanibelgame #hasbrogames #videoproduction #boardgamedesign #gamepromo #dronevideography #storytellingthroughfilm #videomarketing #gamelaunch #influencermarketing #contentstrategy #filmmaking #productioncompany #wingspan #elizabethhargrave #epiclaunch #behindthescenes #onlocationshoot #floridafilms #sanibelisland #gamevideopromo #brandvideos #storydrivenmarketing #creativevideo Video produced by Epic Filmworks http://www.epicfilmworks.com