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In this episode of Case Studies, Casey sits down with John Taylor - co-founder of Grit Marketing for a conversation on leadership, belief, and building a life of purpose. John reflects on his journey from a young sales rep to leading one of the fastest-growing organizations in the door-to-door industry, sharing lessons on resilience, faith, and the power of surrounding yourself with the right people. He opens up about the influence of mentors like Todd Pedersen, the early struggles of managing teams, and how belief—both from others and within—can shift the trajectory of a life and business. They dive into habits, rituals, and the role of discipline in sustaining success, the importance of abundance over scarcity, and the deeper purpose behind entrepreneurship: changing lives through leadership development. John also shares personal insights on marriage, family, and faith, offering a grounded perspective on what it means to balance ambition with authenticity. This episode is a thoughtful exploration for entrepreneurs, leaders, and high performers who want to sharpen their vision, lead with humility, and dream bigger than they ever imagined. 00:00 | Opening & why this conversation 01:18 | Partnership, boardroom lessons & belief from mentors 01:54 | Todd Pedersen’s influence and the evolving Grit team 03:04 | Early valuation, vision, and “bottom of the mountain” mindset 04:22 | Roots, family of 11, first door-to-door reps 09:08 | BYU finance, pest control, and learning to lead 12:21 | Competition, identity, and the power of belief 15:32 | From top rep to VP: building organizations that scale 16:52 | 2020 uncertainty, honoring deals, and character under pressure 18:16 | Essential business, resilience, and keeping promises 24:02 | Founding Grit (2020): from sales partner to platform 26:59 | Habits & rituals: Sunday planning, cold plunge, breathwork 30:05 | Emily: marriage, values, and building a life that works 33:30 | Don’t skip steps: hard skills (finance/accounting) compound 35:39 | Sharpe ratio thinking: time, trade-offs, and priorities 36:30 | Golf, relationships, and playing the right game 41:57 | Purpose, presence, and leading with love 43:28 | Modeling authenticity: inspiring people to be better 51:46 | Faith, hope, NICU lessons, and “life happening for us” 58:21 | Close: the best is yet to come