Bridging the productivity gap: reaching women farmers in Indonesia скачать в хорошем качестве

Bridging the productivity gap: reaching women farmers in Indonesia

Did you know that women make up a quarter of farmers in Indonesia? Women are involved in all agricultural processes from planting seeds to post-harvest activities. Yet, women farmers miss out as consumers on products and services that could improve productivity. PRISMA (an Australian-Indonesian partnership) is working with agribusinesses to bridge this gap by helping private sector partners understand and target women as a key consumer segment. The results? More than 58% of women who are involved are better off financially. Access to products and services is increasing women’s productivity and incomes and bolstering their skills, experience and leadership qualities. On International Women’s Day, Palladium’s co-CEOs are in Indonesia to witness the impact on women at a business seminar jointly organised by PRISMA and the Partnership for Indonesia's Sustainable Agriculture (PISAgro). PRISMA also shared its practical guide, "Tips for Indonesian Agribusinesses: Reaching Women Farmers," which is available in both English and Bahasa. The guide provides simple yet effective ways to empower women in the agriculture industry and help businesses understand and target women as a key consumer segment. Watch to learn more!