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Are you in the car business or the attention business? In this exclusive seminar, 25-year car veteran Shawn "GOAT" Payne and social media strategist Robin Wilson break down how to stop relying on dealership leads and start generating your own through organic social media. Learn how Shawn went viral by simply recording his daily "desk" life and how Robin uses the "Metaverse" to solve dealership problems like the CIT list. It’s time to take every bit of the pay plan out of the owner's pocket and into yours. Key Seminar Takeaways 1. The "Attention Business" Marketers must go where the eyes are, and the average American spends 2.7 hours a day on social media. Social media is "The F Word"—Free. Building a personal brand allows sales people to be entrepreneurs who let the dealership carry all the financial risk while they reap the rewards. 2. Platform Strategy: TikTok vs. Meta TikTok is for virality, eyeballs, and building a wide community. Facebook/Instagram (Meta) is where the "money" lives, specifically targeting buyers in their late 30s to 50s. The goal is to be consistent on Facebook for sales while using TikTok to gain a following. 3. The Paper Plate Branding Drill Shawn uses a paper plate exercise to help sales people identify their unique voice. The Front: One unique thing about the dealership (The Taylor Group). The Back: One unique personal trait or hobby that makes you "human" to the public. 🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 📱 Text START to 321-510-0989 to schedule your FREE Demo! 🌐 Get Early Access here: www.SocialGrenade.com ✉️ info@socialgrenade.com 📞 (877) 318-0740 🤝💬 Connect with Robin Wilson, Founder of Social Grenade: Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: Facebook: / robin.wilson.353 LinkedIn: / robinwilsonscp #CarSales #SocialMediaMarketing #PersonalBranding #ShawnPayne #socialgrenade #RobinWilson #TaylorGroup