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In this episode of Ecommerce Marketing Chats, Charles and Jimmy cover the new AI feature inside Google Search Console, how to use Claude Skills to systemize your SEO workflow, and why Shopify's Sidekick AI lets you rebuild your homepage in minutes by screenshotting competitor features. Plus, a warning about blindly following AI advice after Jimmy shares real examples of students nearly losing thousands from bad AI-generated recommendations. 🕒 Chapters 00:00 - Introduction 00:09 - Google Search Console's new AI query feature 01:00 - Using AI to filter informational vs transactional queries 02:50 - Charles's workflow: exporting GSC data into Claude for analysis 03:30 - Year-over-year collection page analysis with Claude 04:32 - The gap between experienced users and beginners with AI 05:27 - Shopify Sidekick: screenshot a feature, build it in your theme editor 06:22 - Why you must check mobile view after AI edits 07:30 - Alex Hormozi's advice to web design agencies on AI 09:07 - "I fired my SEO agency for AI agents." Did it actually work? 10:52 - Jimmy's coaching examples: AI giving dangerous scaling advice 14:36 - AI is only as good as the data you give it 15:55 - Claude Skills: building a systemized SEO audit workflow 18:21 - Finding and customizing skills from other experts 19:13 - GitHub skill repositories and the emerging skills marketplace 22:10 - SaaS disruption: why SEMrush and others are under threat 24:13 - Software creep and paying for features you never use 25:18 - Reviewing your SaaS stack and rebuilding tools internally 27:08 - Approval bottlenecks holding larger ecommerce stores back 28:57 - Action step: rebuild your Shopify homepage this weekend 31:18 - Wrap up and where to find us 🛠️ Tools & Resources Mentioned Google Search Console: https://search.google.com/search-console - Now with AI-powered data querying Claude: https://claude.ai/ - AI analysis and Claude Skills workflow automation Shopify Sidekick: Built-in AI in Shopify's theme editor for building site features SEMrush: https://www.semrush.com/ - SEO and competitor analysis tool Ahrefs: https://ahrefs.com/ - Backlink and SEO analysis Swido: Reporting software for agency client reports GitHub: Repository for shared Claude Skills 🔗 Connect With Us Join our Facebook community: Shopify Marketing Secrets - / ecommarketingcommunity #ecommerce #googlesearchconsole #claudeskills #shopify #shopifysidekick #seotools #aiforecommerce #ecommercemarketing #saas