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• According to YouTube... "The more words you include in your description, the higher your chances of being discovered by searchers" • That means you should write really long descriptions and try to incorporate every single primary, secondary and related keyword phrase that you can. • Use all 5,000 characters allowed if possible. • Don't bother repeating your primary keyword phrase multiple times unless you need to, it won't help your rankings and it can get you banned for "spam" by YouTube. • Use as many relevant keywords as you can fit in as tags (including your primary and secondary keyword phrases) • Use quotation marks around your most important multi-word keyword phrases that you wish to rank high for. • Also add your primary and secondary keyword phrases without quotation marks to help increase discoverability for search phrases related to the market that you never even thought of. • I generally use quotation marks for multi-word phrases when I really want to make sure I rank high for that particular keyword phrase. For more tutorials and quality content, got to our website: http://michaelpageglobal.com/