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Full show notes, transcript, audio and AI chatbot - https://www.measurelab.co.uk/blog/pod... Episode summary: In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for learning platforms in analytics. They discuss the origins of Dataform, its connection with dbt, and how it’s enabling analysts to do more with GA4 data. Along the way, they touch on community insights from Superweek and explore how tools like GA4Dataform are reshaping the way teams think about data modeling and automation. Chapters: 00:00:00 – Introduction 00:02:08 – AI updates and news 00:04:12 – ChatGPT app ecosystem integration 00:07:31 – Responsibility of AI usage 00:11:27 – User-friendly AI tools 00:15:21 – AI-generated content and realism 00:19:03 – Multiverse of video alterations 00:24:55 – Merging companies in tech 00:29:04 – Clippy's legacy in AI 00:30:02 – Gemini 3.0 release predictions 00:34:15 – Johan's digital analytics career journey 00:39:53 – Learning platforms still in demand 00:41:36 – Automation in data transformation 00:48:54 – Freemium model for data solutions 00:50:34 – Premium data solution for analytics 00:54:24 – Premium features and support 01:00:03 – AI in data management challenges 01:03:51 – Balancing community and profit 01:08:10 – AI and job security concerns 01:11:47 – dbt acquisition implications 01:16:17 – Real vs. fake content concerns About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Director of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.