The Entrepreneur's Secret Weapon: Smart Pricing with Per Sjöfors (AKA The Price Whisperer) - # 56 скачать в хорошем качестве

The Entrepreneur's Secret Weapon: Smart Pricing with Per Sjöfors (AKA The Price Whisperer) - # 56

Most entrepreneurs work incredibly hard to build something valuable—but far fewer truly understand how to price that value. We’re taught how to sell. We’re taught how to market. We’re even taught how to scale. But pricing? For many founders, it’s still a mix of gut instinct, fear of losing customers, and copying what competitors are doing. And that hesitation often leaves money on the table, limits growth, and quietly undermines the very businesses we’re trying to build. My guest today has made it his life’s work to change that. Per Sjöfors is a pricing strategist who helps entrepreneurs and leadership teams stop guessing and start making deliberate, data-driven pricing decisions. Per Sjöfors is the Founder and CEO of Sjöfors & Partners Inc, Los Angeles. He used pricing as the lever to turn around several European and US companies in his 35 years of executive management experience. Per believes that what business schools teach about pricing is too abstract for executives to act on and has made it his life’s work to make pricing practical and actionable. His work challenges one of the most uncomfortable realities in business—that underpricing is often a self-inflicted wound, and that charging what you’re truly worth requires both clarity and courage. In this conversation, we’ll talk about Per’s own entrepreneurial journey, how he found his way into the world of pricing strategy, and why pricing may be one of the most powerful—but misunderstood—levers an entrepreneur has. We’ll also dig into the mindset shifts founders need to make if they want to grow sustainably without burning out or racing to the bottom. If you’ve ever struggled with what to charge, worried about raising prices, or wondered whether your business is delivering more value than it’s capturing, this episode is for you. Per's Company: Sjöfors & Partners https://sjofors.com 7 Easy Steps To Successfully Increase Prices: https://sjofors.com/7-steps-to-increa...