Episode 1 with Kathleen Lawson скачать в хорошем качестве

Episode 1 with Kathleen Lawson

Hello and welcome to BroadBand the Podcast – I am your host, Dennise Kowalczyk. Thank you so much for taking the time to tune in to the show. I really appreciate it. It has been a spell, hasn’t? Well, I am so happy to be back and very excited to share a few more conversations with other business broads about why they pursued a path of business ownership and to also share insights about how relationship marketing shows up in how they do business. My first guest is Kathleen Lawson - She is a Business Strategist who helps service-based solo professionals and small business owners stop spinning their wheels, take control of their business, and operate it with more intention and confidence. She guides them through strategic planning, putting structure and routines in place, and stepping into their role as CEO of their business. Kathleen works 1:1 with both new and established business owners. And I know, because I hired her! I met Kathleen in 2022 through a mutual business bud – Beth Knause – who will also be a guest on this show. Kathleen and I have crossed paths at different events over those years getting to know each other. When it came time for me to get strategic about my enterprise, The Adventure Broad, I knew just the person to help me. It was because I spent time getting to know Kathleen and her business – that’s what relationship marketing is all about. Because relationship comes first, and business comes second. Now, to our conversation. Kathleen and I lean into some of the secrets of her success as a business owner and how she uses both her digital presence and networking to build her community of potential clients and referrals. Are you a small business owner or nonprofit looking to Leverage your digital presence to connect with your community and grow your organization? Wanting to build a community of connections using a system that works for you? Determined to grow your business through referrals because your connections know and trust you? My Relationship First! Approach. We know that people work with us because of the “know, like, trust” factor. We don’t have to use ‘pushy’ approaches that do not feel authentic. Instead, we can build relationships with our connections so they can learn about who you are and feel motivated to tell others about you. Our world has gone digital like no other time in history and we have forgotten how our customers are people, not algorithms. There is a place for digital marketing but it is just part of the process to creating lasting opportunities that will grow your capacity. Because people do business with people. Schedule your free consultation by visiting RelationshpFirst.net – now back to the show! What a fantastic conversation. Thank you, Kathleen for sharing all that wisdom. I loved her brass tack suggestions: break it down, block your time, work with an accountability partner (shout out to two of mind: Erin, Michelle, and Kamrin – you da best!), and hire people to help you. I have included those links for networking opportunities that she mentioned in the show notes. And, to connect with Kathleen to find out how she can help you build the best business possible, check out her website and be sure to get that freebie she offers to help you manage your schedule – all can be found at Kathleen-lawson.com and I put all her links in the show notes. Thanks again for tuning into BroadBand the Podcast – to learn more about me, check out TheAdventureBroad.com. You’ll get the full scoop on my shenanigans. Have a great day and go on out an meet a new business buddy, okay? LINKS Women's Business League: https://womensbusinessleague.com/ Busy People Networking:   / 2594430200771099   Balanced Networking:   / 715554386235902   Women's Small Business and Leadership Network:   / 522535088244022   Email: [email protected] Website: kathleen-lawson.com LinkedIn: www.linkedin.com/in/kathleenlawsonstrategist Facebook:   / kathleenlawsonstrategist   Insta:   / kathleenlawsonstrategist   Opt-in: "Show Your Schedule Who's Boss". https://kathleen-lawson.com/show-your...