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You just spent thousands on a conference. Now what? Tony admits to struggling with "idea whiplash," while Lars shares his structured process for turning a notebook of ideas into prioritized action items. Key Takeaways: The "Airplane Time" Strategy: Why disconnecting on a flight is the most valuable time for strategic planning. Impact vs. Effort: How to create a quick score sheet for ideas to ensure you prioritize projects that aren't just "easy." The Mindset Shift: Why we're changing our sales pitch from "boring" access control to "sexy" cameras. Finding the WHO: Lars's immediate step after prioritizing was finding the correct person to implement (see Episode 54: Who Not How). Tony's Struggle: How Leaders can inadvertently create whiplash by focusing on the newest ideas. The Noise Canceling Headphone Hack: Creating a "quiet place" even when you're in a busy environment. Timecodes: 0:00 Introduction & The Problem of Idea Overload 2:47 The Goal: Prioritization to Make Conferences Valuable 4:31 The Unscripted Intro and Our Transparent Approach 10:00 Tony's Struggle with Idea Whiplash 12:06 Lars's Practical Implementation Example 13:00 The Mindset Shift: Cameras are Sexy, Access Control is Boring 16:08 The "Airplane Time" & Quiet Place Strategy 17:23 The Score Sheet: Weighing Impact vs. Effort 17:48 Noise Canceling Headphone Hack for Focus 20:22 Implementation: Immediately Finding the WHO 24:35 The Value of a Cheap, Distraction-Free Flight