Exclusive Interaction: Sanket Atal, SVP and Managing Director - Sites, Salesforce India скачать в хорошем качестве

Exclusive Interaction: Sanket Atal, SVP and Managing Director - Sites, Salesforce India

While highlighting the sweeping changes in the CRM systems, Sanket Atal, SVP and Managing Director - Sites, Salesforce India, in a detailed conversation with Amit Singh, took a deep dive on how the company is helping businesses in driving overall customer experience even as he spoke about the recent initiatives for startups. Questions: • While customer relationship management (CRM) systems have stood the test of time thus far, many say that they are in dire need of a makeover. With the ongoing pandemic and changing customer expectations, the very concept of CRM sees a sweeping change. In the current circumstances, how have you seen CRM systems evolving over the last couple of years? • Businesses are highly focused on driving digital transformation initiatives to enhance overall customer experience. How is Salesforce helping businesses in driving these initiatives? • Salesforce recently introduced its Startup Program in India. Please talk about its objective and the kind of response you received in the India market. • What are the criteria you have for supporting startups? • Please talk about your recent business achievements in terms of business expansion, revenue growth, market share and so on. • Please talk about your top 5 focus areas over the next couple of years.