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When Life Changes the Leader with Lance Loveday

What happens when leadership stops being theoretical and becomes deeply personal? Lance Loveday, CEO of Closed Loop, didn’t grow into a stronger leader through a new strategy or framework. His transformation came through life itself. After losing his father, Lance found that grief reshaped how he showed up—not just as a person, but as a CEO. What emerged was a deeper commitment to his values, greater emotional clarity, and a steadier, more grounded way of leading. In this deeply human conversation, Lance shares how personal loss changed his relationship with authority, control, and decision-making. We explore why leadership maturity often comes from experiences we would never choose, how values become non-negotiable under pressure, and what it truly means to lead with strength that isn’t performative. Together, we talk about the inner work leaders rarely discuss—grief, perspective, humility—and how those experiences can sharpen judgment rather than weaken it. This episode is a reminder that leadership isn’t shaped only in boardrooms, but in moments that test who we are when the titles fall away. Why this matters: If you’re leading through uncertainty, personal challenge, or quiet transformation, Lance’s story offers a powerful reframe: resilience isn’t about pushing harder—it’s about becoming more aligned with what truly matters. Lance Loveday is the CEO of Closed Loop and a seasoned marketing leader with 25 years of experience helping companies grow. He’s worked with teams at PayPal, Netflix, and Facebook, advised CMOs and startups, helped take companies public, and built a successful advertising agency. Over his career, Lance has overseen more than $2B in ad spend and brings a grounded, operator’s perspective to scaling businesses. Dave Osh is the founder of Varlinx and a transformation catalyst dedicated to evolving leadership potential and creating a ripple effect of unity in our divided world. His conversations surface practical, human strategies leaders can use tomorrow. Dave is the author of The CEO Potential: Transcend Self, Team and Organization for Lasting Success in the New Age of AI, and is known for his TED talk Overcoming Bias to Unite Our Divided World. Time Stamps 0:00 Intro & How Personal Loss Affected My Leadership 0:34 Welcome Lance Love Day, CEO of Closed Loop 1:26 Why I Don't Check My Company's Glassdoor Reviews 1:56 Evolving from Practitioner to Leader of Leaders in 26 Years 3:23 Defining Leadership: An Elegance of Conduct 5:52 How Leadership Roles Change as a Company Grows 7:28 Building Company Culture: Inspired by Netflix 8:52 The Culture "Aha Moment" When My Execs Couldn't Name Our Values 11:59 The Price of Values: Firing a High-Performing Leader 12:41 Firing Clients to Enforce Values: The Power of Sacrifice 17:03 My Pivotal Leadership Shift: The Loss of My Father 21:00 The Founder/CEO Trap: Outsized Voice and Mistaking Opinion for Command 23:38 How to Create a Culture of Openness & Embracing Uncertainty 26:33 The Humility to Delegate: Letting Go of Subject Matter Expertise 31:12 Challenging the Team's Logic (The Sunk Cost Fallacy Example) 33:08 Closing Thoughts on Leadership & Societal Impact