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In this episode of The Alternative Investing Advantage, host Alex Perny sits down with José Mayora, Senior Portfolio Manager at Divita Capital, to explore how value investing still works in an increasingly noisy, short-term-driven market. José shares his journey from studying finance and economics to launching a value-focused public equity fund in Guatemala, where investor education is just as important as capital allocation. The conversation covers why emotional discipline matters more than ever, how global markets create overlooked opportunities, and why long-term investors must think like business owners instead of stock traders. José also explains the difference between volatility and risk, how to avoid value traps, why cash flow matters more than accounting profits, and how investors can stay focused when markets swing wildly. Subscribe to our YouTube channel and join our growing community for new videos every week. If you are interested in being a podcast guest speaker or have questions, contact us at Podcast@AdvantaIRA.com. Learn more about our guest, Jose Mayora: https://www.josemayora.com/ Learn more about Advanta IRA: https://www.AdvantaIRA.com/ https://podcasters.spotify.com/pod/sh... / advanta-ira / advantaira / advantaira / advantaira #ValueInvesting #GlobalInvesting #LongTermInvesting #AlternativeInvesting #PublicMarkets #CashFlow #InvestorDiscipline #MarketVolatility #AdvantaIRA #DivitaCapital