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To illustrate why information architecture is deeper than systematically organizing information in a well-structured layout of visual hierarchy, let's compare Barnes and Noble's physical stores with Public Libraries. Both serve as places for readers to discover and access literature. Both curate books, have a wide array of patrons, and seek to create a curated selection of titles while providing an experience that is balanced by various factors. Neither approach is right or wrong, and as you know, the experiences they provide are vastly different. In the same way, all information architecture must reflect the unique business objectives or missions coupled with users' needs. Chapters ==== 0:00 Introduction 1:15 What is Information Architecture? 1:52 Public Libraries 3:56 Barnes and Noble 5:50 Why so Different 6:40 Relating this Information Architecture Attributions ==== Music by Ben Sound Video by cottonbro studio: https://www.pexels.com/video/students... Video by cottonbro studio: https://www.pexels.com/video/hand-boo... Video by Liudmyla Honcharova: https://www.pexels.com/video/a-woman-...