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Everyone wants to be the big fish - and serial entrepreneur Shed Simove has exactly the idea how to achieve it... simply create your pond and be the only fish in it! How to find niches in the market and navigate around the modern business world - see for yourselves. But beware that the search for ideas might take you someplace unexpected. Entrepreneur, business speaker, marketing expert and a Guinness record holder – but mostly a wacky ideas man. The Brit Shed Simove is up for new idea, after these are already a fact: his “What men think about apart from sex” book with blank pages (which got him the Guinness record) and his Shinder dating app where he’s the only man available. Shed believes that “when an idea pops into your head, it can send you on amazing adventures – if you follow the idea all the way through.” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx