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Is real-time 3D finally the breakthrough fashion has been waiting for? In this session from PI Apparel New York 2025, Epic Games and Tapestry unpack how real-time technology, Unreal Engine, and evolving workflows are transforming digital product creation — from concept to consumer. Sallyann Houghton and Brandon Keeney explore how brands can scale 3D, why integration is still the biggest challenge, and how tools like MetaHumans and AI are opening up entirely new possibilities for design, storytelling, and customer engagement. 🎤 Speakers: Sallyann Houghton, Senior Business Development - Partnerships Fashion/Apparel, Epic Games Brandon Keeney, Senior Manager Digital Product Creation, Tapestry ⏱️ Chapters: 00:00 Introduction 02:00 Why digital fashion matters to Epic Games 04:00 The power of real-time vs traditional rendering 06:30 Beyond static images: unlocking full 3D asset potential 08:30 Virtual showrooms & designer-led 3D workflows 10:00 The biggest barriers to scaling 3D 12:00 Integration, pipelines & “make once, use everywhere” 15:00 How to actually scale digital product creation 17:00 MetaHumans, avatars & realistic digital bodies 19:00 AI + real-time: what happens next? 22:00 AI-powered experiences & brand interaction 24:00 The future of virtual try-on & digital fit 26:00 Avatars, identity & consumer connection 📌 Event: PI Apparel New York 2025 📅 Recorded: June 2025, New York FIND OUT MORE https://apparel.pi.tv/ SOCIAL Instagram: / pi_apparel Tiktok: / pi_apparel Linkedin: / pi-apparel Twitter: / pi_apparel