Kaspar Szymanski: How Search is Changing This Year - IMHO скачать в хорошем качестве

Kaspar Szymanski: How Search is Changing This Year - IMHO

IMHO speaks to ex Googler Kaspar Szymanski, one half of SearchBrothers, an SEO consulting firm he co-founded with Fili Wiese. Both are former members of Google’s Search Quality team and offer a wealth of understanding and knowledge about SEO. Kaspar describes himself as an information scientist with a passion for content and brand building. “Google is indeed at a crossroads and has to internally figure out whether to redefine itself—or to embrace what made it successful in the first place: user loyalty.” — Kaspar Szymanski In this episode Kaspar talks about how SEOs should: • Begin analyzing server logs regularly to understand and influence bot behavior (2025 priority). • Audit for crawl budget efficiency by identifying and removing duplicate or low-value content. • Ensure consistency in SEO signals across technical (canonical tags, indexing), content, and backlink structures. • Use AI tools selectively (e.g., code generation) but avoid relying on them for mass content production. • Pay attention to Bing as a secondary but worthwhile search engine for traffic and visibility. • Maintain SEO strategies focused on consistency rather than reacting to algorithm changes. • Guide clients to invest in long-term data-driven tactics rather than short-term hypes. Read more at shelleywalsh.com/imho/