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Vijay Govindarajan, is a New York Times and Wall Street Journal Best Selling Author, is Coxe Distinguished Professor at the Tuck School of Business at Dartmouth College, a new Dartmouth-wide faculty chair. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He is the coauthor of the book Reverse Innovation (Harvard Business Review Press, April 2012), based on his 2009 Harvard Business Review article, "How GE Is Disrupting Itself," which pioneered the concept of reverse innovation. Prior to joining the faculty at Tuck, VG was on the faculties of Harvard Business School, INSEAD (Fontainebleau) and the Indian Institute of Management (Ahmedabad, India). #DESCRIPTION Vijay Govindarajan discusses his book, Reverse Innovation, that was a New York Times best seller. He explains the main premise of the book and describes what international businesses can learn from the concept of reverse innovation. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning.