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https://anuraganand.bearblog.dev/anal... Explore how our understanding of identity has shifted in the digital age with Moeller and D'Ambrosio's insightful analysis in 'You and Your Profile'. This video delves into the concept of profilicity, arguing that it has become the dominant mode of identity formation, superseding traditional notions of sincerity and authenticity . We break down the key differences: sincerity focused on internalising social roles , while authenticity emphasised discovering a unique "true self". Profilicity, however, centres on the curation and presentation of online profiles for second-order observation – how we are seen as being seen – and prioritises public image and social validation . Discover the core conceptual tools of profilicity, including curation, the general peer, and social validation feedback loops . We also examine how technologies like social media, online dating apps, and the internet itself facilitate this shift . The video further explores the authors' critiques of sincerity as potentially oppressive , and authenticity as a "false ideal" in the modern context. We touch upon the idea of genuine pretending and how understanding identity virtuosity can help us navigate the complexities of online identity management . Examples like the Bamboo Bay tourists and the phenomenon of the Airbnb Superhost illustrate the practical implications of profilicity in our lives . Join us for a deeper understanding of how we construct and present ourselves in the age of the profile.