Скачать с ютуб Proving marketing effectiveness in the age of data fragmentation | SuperSummit 2024 в хорошем качестве

Proving marketing effectiveness in the age of data fragmentation | SuperSummit 2024

As marketers are inundated with data from multiple, often disconnected sources, proving campaign effectiveness becomes more complex. This session will tackle how to navigate the challenges of isolated data streams while still demonstrating marketing success. We will dive into methodologies for unifying disparate data points, building robust performance indicators, and presenting data-driven results that showcase true effectiveness in marketing efforts, particularly in media strategy and creative executions. Speakers: 🔘 Sarah Clarke - Strategy Director, McCann 🔘 Nicola Daniel - Managing Partner, McCann ——————————— This session is part of SuperSummit 2024 powered by Supermetrics. SuperSummit is a recurring online event that brings together industry experts from global brands and agencies to hear how they are tackling complex challenges by changing the way they test, measure, and report on success. This SuperSummit, we're equipping marketers and data analysts alike, to master their marketing and drive growth with data in 2025 and beyond. Learn more about SuperSummit: https://bit.ly/491unhp ——————————— Learn more about Supermetrics: https://supermetrics.com/ Keep in touch with Supermetrics on social: LinkedIn:   / supermetrics   Instagram:   / supermetrics   Twitter:   / supermetrics   Facebook:   / supermetrics