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When it comes to building authority, ads can only take you so far. Jennifer Kaplan, PR expert and agency owner, says earned media (PR) packs 3.5x more impact than advertising - and yet most entrepreneurs aren’t using it. In this episode, Jennifer gets real about why too many founders hold themselves back from visibility, how to handle reputation when things go wrong, and why the fear of judgment is costing you growth. You’ll hear: ✨ That there is a difference between your brand and your reputation 📢 Why silence during a crisis is the wrong way to go 💎 How to turn uncomfortable moments into your best growth opportunities 🔥 The mindset shift that turns fear into thought leadership If you’ve been waiting for something before stepping into media interviews, this conversation is your permission slip to stop waiting. 🎧 Watch now and you'll see that you already have what you need to start getting great PR.