Only 10¢ of Your Ad Dollar Reaches Real People — Truthset CEO on Fixing Bad Data in Advertising скачать в хорошем качестве

Only 10¢ of Your Ad Dollar Reaches Real People — Truthset CEO on Fixing Bad Data in Advertising

Only 10 to 11 cents of every ad dollar reaches its intended target. The rest? Lost to fraud, mismatched data, and a broken supply chain. In this episode of Truth in Numbers, Jon Watts (Managing Director at CIMM) sits down with Truthset CEO Scott McKinley to unpack the data crisis plaguing digital advertising—and how Truthset is working to fix it. 💡 Learn about: Why the open web is operating like a sinking ship How Truthset’s Data Ratings system works (think Moody’s for audience data) What marketers can do today to reduce waste and boost performance Why IP accuracy and identity graphs matter more than ever in the CTV era The gasoline metaphor that could reshape how we buy data If you're serious about improving media efficiency, driving better ROI, and taking back control from walled gardens, this 10-minute conversation is a must-watch. 📊 More at: https://www.themeasure.net/ #AdTech #DataQuality #CTV #Programmatic #DigitalMarketing #Truthset #CIMM #AudienceData #MediaMeasurement #JonWatts