Designing UGC as a Strategy скачать в хорошем качестве

Designing UGC as a Strategy

Mallory Willsea sits down with Emma Jamieson, Marketing Manager at Centennial College, to explore how her team has operationalized user-generated content (UGC) into a full-fledged strategy—not a side hustle. Emma reveals how UGC isn’t just performing well; it’s outperforming traditional branded ads in engagement, conversion, and trust. In a world flooded with AI-generated polish, this episode is a must-listen for higher ed marketers looking to prioritize credibility, human-centered storytelling, and results-driven social strategy. - - - Connect With Our Host: Mallory Willsea    / mallorywillsea     / mallorywillsea   About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com (https://451.elmt.link/49ocwR8) . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.