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In this episode of The Social Media Takeaway, Louise had a very insightful chat with Mari Smith, a world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook. Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty. You’ll learn: ✅ What Meta’s AI-powered recommendation engine means for reach ✅ How to get in front of non-followers with the right content ✅ The difference between professional mode and business pages ✅ Why Facebook ads still outperform other platforms ✅ How to prepare your content and messaging for 2025 Is Facebook still worth your time? Tune in for an insightful conversation that will change how you think about Meta. SHOW CHAPTERS 00:00 Introduction to Mari Smith: The Queen of Facebook 00:39 The Relevance of Facebook in Today's Social Media Landscape 01:09 Challenges and Misconceptions About Facebook 02:51 The Evolution of Facebook's Algorithm 03:08 Building Community on Facebook 03:47 Facebook's Competitive Nature and Copycat Strategies 06:32 The Role of AI in Facebook's Future 08:57 Professional Profiles vs. Business Pages 11:48 The Impact of AI on Content Creation and Ads 21:55 Conclusion: The Future of Facebook and Final Thoughts Connect with Mari Smith: Facebook: / marismith Instagram: / mari_smith If you enjoyed this episode, be sure to subscribe because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here - www.sellonsocialmedia.academy/hello And please connect on social media and let me know what you thought of this episode! LinkedIn: / louisemcdsocial Instagram: / sellonsocialm Facebook: / sellonsocialm Facebook Group: / sellonsocialmedia