High Performance Mobile Growth & Retention: A Conversation with Andrew Chen скачать в хорошем качестве

High Performance Mobile Growth & Retention: A Conversation with Andrew Chen

Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention. Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn: How to build a complementary strategy for mobile growth and retention How to create a system of mobile growth built in and around the product Predictions for the future of mobile growth and retention hacking