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📚Ebook: http://bit.ly/35pgOcn 📚 What are Apple Search Ads? 🧐 Hello, my name is Thomas and in today's video, we're going to talk about Apple Search Ads. We're going to break it down to Apple Search Ads Basic, as well as Advanced. And we're going to look at the pros and the cons. 🙃 👉🏼 What are search ads? 0:22 It is the first result that appears when you search for a keyword and they're highlighted in blue. Even though Apple Search Ads were already released in October 2016, there is a lot of mystery and uncertainty going out there around this topic, and in today's video, we're going to dig deeper into the fog, and hopefully clear it up for you.✨ 👉🏼 Why you should care about the topic Search Ads? 0:45 1. First of all, there are 2 million apps within the Apple App Store. 2. 70% of the people visiting the App Store use, actually, search to discover new apps. 3. Apple Search Ads is one of the best ways to get exposure and installs. 4. Further, it helps you to get into the top spot of the search results. 5. And also it helps you being discovered by people that are already interested in a brand like yours or in an app like yours. 6. Last but not least, it can also help you push your results that you're getting from App Store Optimization. 👉🏼 How does it work? 1:20 Well, actually, Apple provides 2 ways how you can set up your Search Ads campaigns. 👉🏼 Search Ads Basic 1:29 Within Apple Search Ads Basic, you, more or less, enter your app that you want to promote, plus enter the budget that you want to spend on Apple Search Ads. What Apple does?🤔 They're setting up the campaigns fully automated for you. Which comes with pros and with cons: 1:45 So it's hard for you to analyze really in detail how does Apple Search Ads work for your app.😰 There are additionally two limitations: The first limitation is that you can only spend up to 10k on budget per month per app and that you can only promote up to 50 apps within Search Ads Basic. 👉🏼 Apple Search Ads Advanced 2:20 With the help of Apple Search Ads Advanced, you can really have full control in everything that is happening within the App Store, and it also gives you the possibility to dig deeper and analyze the results that you're getting from Apple Search Ads. 🤓 Compared with Apple Search Ads Basic, there is no limit on how much budget you can spend per month. 🤑 👉🏼 Final Thoughts 2:44 So, to sum it up, we have been talking about the differences between Search Ads Basic and Search Ads Advanced. As you have heard, both of them have pros, as well as cons. If you're not sure how to get started, Search Ads Basic are probably a good starting point.✅ But based on limitations that you have while setting up the campaigns, also don't expect astonishing results because it'll be very hard to get them with the help of Apple Search Ads Basic.😅 To get really great results, you have to put in extra work and you have to set up the campaigns and you have to be in control of it. 💪🏼 So, if you're not sure how to get started. Well, good news for you, we created an ebook exactly for this topic 👉🏼 http://bit.ly/Ebook_ASA 👈🏼 🚀 --------- appradar.com instagram: https://bit.ly/2DJhyei LinkedIn: https://bit.ly/2VblU94