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Want even more resources, expert advice, and exclusive content? Visit our website today: https://profiletree.com/ ChatGPT ads are here—costing £50+ per click. Should your Northern Ireland business invest? Laura, Marcus & David break down what ChatGPT advertising means for SMEs, why organic Answer Engine Optimization matters MORE now, and how to prepare. 🎯 Key Topics: Why ChatGPT introduced ads (800M users, 95% unpaid) How conversational ads work vs Google/Meta Hyper-targeted intent & projected costs Privacy, trust & user experience Why organic SEO still wins Action steps for NI businesses 📍 ProfileTree - Belfast's organic digital marketing experts 🔧 Services: WordPress design, SEO, AI training, video production 👉 Subscribe for weekly digital marketing insights for Northern Ireland SMEs 📌 ProfileTree Services: Web Design Belfast: https://profiletree.com/web-design-be... WordPress Web Design: https://profiletree.com/wordpress-web... eCommerce Web Design: https://profiletree.com/ecommerce-web... SEO Services: https://profiletree.com/services/sear... Local SEO: https://profiletree.com/seo-in-ireland/ Content Marketing: https://profiletree.com/marketing-age... Digital Strategy: https://profiletree.com/services/digi... Video Production Belfast: https://profiletree.com/video-product... Digital Marketing Training: https://profiletree.com/services/digi... AI Training for Business: https://profiletree.com/marketing-age... 🎬 Educational Voice — Animation & Explainer Videos: ProfileTree's animation studio, producing explainer videos, eLearning and brand storytelling for businesses across the UK and Ireland. https://www.educationalvoice.co.uk/ 🤖 Future Business Academy — AI Courses & Training: Practical AI training for SMEs covering ChatGPT, AI strategy, prompt engineering and AI adoption. Belfast-based, delivering across the UK and Ireland. https://futurebusinessacademy.com/ 👤 About ProfileTree: Founded by Ciaran Connolly, headquartered in Belfast. We specialise in WordPress web design, SEO, content marketing, video production, animation and AI training. We build websites that rank, generate leads and drive sales. 📍 ProfileTree, McSweeney Centre, 31 Henry Place, Belfast BT15 2AY https://www.google.com/maps?cid=88356... Email: info@profiletree.com | Phone: +44 28 9568 0364 📱 Follow ProfileTree: https://profiletree.com / profiletree / profiletree https://x.com/ProfileTree / profiletree / profiletree / profiletree / @profiletree Timestamps: 0:00 - Introduction 00:22 Welcome to the ProfileTree Podcast – ChatGPT officially introduces ads 01:07 Why ads were inevitable: 95% unpaid users and billions lost annually 02:04 Who will see ads? Free vs Plus, Pro & Enterprise explained 02:54 Pros of ChatGPT ads: faster product discovery and smarter search 03:39 Using ChatGPT for shopping research and personalised recommendations 04:17 Business opportunities: visibility inside AI answers 05:15 AI-powered shopping experiences and refined targeting 06:27 January 16th announcement and Sam Altman’s changing stance on ads 07:45 How ChatGPT ads will work: placement, privacy, and age restrictions 09:03 Age verification, sensitive topics, and early testing limitations 10:26 Comparing ChatGPT ads to Google and Meta advertising models 11:22 Hyper-focused intent targeting and projected $50 cost-per-click 12:50 Conversational ads: chatting directly with products before buying 13:18 AI memory, personalisation, and the data advantage over Google 14:23 Will ads influence recommendations? Trust concerns explored 15:06 Impact on users: privacy vs convenience debate 16:04 Paying for ad-free AI vs accepting ads – user behaviour predictions 17:00 Subscription models and predictable revenue strategies 18:03 Conflict of interest: advertisers vs unbiased AI answers 18:26 What this means for businesses and paid ad management 19:14 Analytics challenges: search intent without traditional keywords 20:36 Why organic SEO and content quality still matter 21:05 Will competitors like Gemini, Grok, and Netflix follow suit? 22:11 Generative AI ads and personalised streaming experiences 23:01 Mobile ad visibility and user experience concerns 23:42 800M weekly users – monetising fewer but more valuable customers 24:34 Final thoughts: ads were inevitable – what comes next for AI? 25:10 Audience question: would you pay for ad-free AI? 26:15 Closing remarks and wrap-up #ProfileTree #WebDesignBelfast #SEOBelfast #AITraining #NorthernIreland #DigitalMarketing #SMEMarketing #DigitalStrategy #ChatGPTAds #AIMarketing #DigitalMarketing #BelfastBusiness #SEO #AnswerEngineOptimization #NorthernIreland #SMEMarketing #AIAdvertising #OrganicSEO