How to Build an Employee Advocacy Program in a Regulated Industry | Broadridge’s Lauren Harbury скачать в хорошем качестве

How to Build an Employee Advocacy Program in a Regulated Industry | Broadridge’s Lauren Harbury

The most effective way to build an employee advocacy program in a regulated industry is to remove barriers for employees, communicate clear guardrails, create simple onboarding pathways, and set the tone from the top with visible executive participation. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors: https://dsmn8.org/3OS0QRJ In this episode, Lewis Gray and Elliot Elsley sit down with Lauren Harbury, Head of Social and Paid Media at Broadridge, to discuss how a global financial technology firm scaled its advocacy program to over 400 active users. Lauren shares her blueprint for revitalizing an existing program by focusing on user experience, reducing barriers to entry, and leveraging executive influence. You’ll discover how Broadridge uses a multiple levers approach to onboarding and why having a President who leads the company leaderboard is the ultimate growth hack for employee participation. Key Takeaways How President Chris Perry’s active use of LinkedIn serves as a shining beacon for the entire organization. Strategies for building trust with compliance teams. Utilizing a three-fold approach: broader company onboarding, direct team training, and ad hoc support. Connecting advocacy posts directly to client interest and closed deals. Resources: Book a call to discover how employee advocacy can benefit your team: https://dsmn8.org/4cD3dld ​ Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies → https://dsmn8.org/46NUHfw ​Download the 2026 Employee Advocacy Benchmark Report: https://dsmn8.org/3MUOM1v Mentions: Lauren Harbury -   / laurenharbury   Broadridge - https://www.broadridge.com/ DSMN8 - https://dsmn8.com/ ​Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence! Timestamps 00:00 - Intro: Meet Lauren Harbury of Broadridge 04:30 - Auditing and refreshing a legacy advocacy program 09:15 - The 3-step onboarding process for global teams 15:45 - Getting Sales and Leadership bought into social 22:10 - Measuring success: Beyond clicks 28:50 - Managing advocacy in highly regulated industries