Data Story - Global hotel pricing trends from H2 2025 скачать в хорошем качестве

Data Story - Global hotel pricing trends from H2 2025

Global hotel pricing trends from H2 2025 show moderating declines, regional divergence, and continued North America weakness heading into 2026. In this episode, Blake Reiter and Daniel Foreman analyze Lighthouse’s H2 2025 pricing report, covering pricing performance across Europe, North America, Asia, the Middle East, Africa, Latin America, and Oceania. They explore where discounts slowed or flipped to growth, how branded hotels continued to outperform independents in uncertain conditions, and why performance diverged by star class in several regions. The episode also examines overtourism driven price corrections in destinations such as Saint Tropez, Bali, and Venice, alongside strong gains in markets like Egypt, Brazil, and Vietnam. It concludes with forward looking demand indicators for H1 2026 and the strategic implications for revenue and commercial leaders preparing for continued volatility. Lighthouse helps hoteliers make sense of complex market signals. The Spotlight is Lighthouse’s podcast, hosted by Daniel Foreman and Blake Reiter, focused on data, trends, and practical perspectives for commercial and revenue leaders. Download the full report: https://www.mylighthouse.com/resource... Explore more of Lighthouse’s travel & hospitality research: mylh.co/spotlightinsights Learn more about the Lighthouse commercial platform: mylh.co/spotlightplatform Chapters 00:00 Global hotel pricing trends from H2 2025 01:16 Pricing weakness slows across regions 03:56 Branded hotels keep outperforming independents 06:26 Star class performance splits by region 08:34 Hotel pricing leaders: Egypt, Brazil and Vietnam 13:53 Underperforming markets and overtourism pressure 17:44 Short term rental growth shifts to smaller markets 20:49 Lagging short term rental markets in Asia 21:35 What shapes hotel pricing in 2026 24:10 Forward demand signals for H1 2026 25:51 Commercial strategy priorities for 2026