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How to split equity in a startup is one of the most critical non addressed topics in startups. Every year new teams of great entrepreneurs start without being clear on a fair distribution of shares. This will have significant consequences later on. The big elephant in the room is the equity split of your company or startup. Finding a fair and value-based decision is essential. It must be dealt with upfront, else to much personal pain is caused and discussions will become endless. ⏱Timestamp⏱ 0:00 Intro 0:22 Dealing with stuff upfront 1:48 Who is really in charge? 2:35 Equity Split 4:17 Investors view on Equity splits 5:35 Think the unthinkable 6:16 Good leavers/bad leavers 6:58 Effort contribution model 8:04 Put it in writing 8:31 Outro This channel is dedicated to providing with proper and honest entrepreneur advice for Startups, small businesses and businesses in general. AskMeStartup provides direct support through coaching and consulting. FREE Startup Checklist http://askmestartup.com/free-startup-... ENGAGE Subscribe to my channel: / @askmestartup Leave a comment, thumbs up the video (please!)