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A Framework for Responsible Fundraising

In this episode of Change Loves Company, host Dominique and Maz Ahadiwand dive deep into what Responsible Fundraising actually looks like in practice beyond good intentions. Maz explains responsible fundraising as a conscious, ethical, and sustainable approach that considers the full end-to-end impact of fundraising decisions on donors, beneficiaries, fundraisers, and the organisation itself. Rather than replacing existing systems, her framework helps organisations connect leadership, compliance, donor care, staff capacity, environmental impact, and long-term strategy so fundraising is consistent, values-aligned, and easier to sustain. The conversation explores common sector challenges: siloed teams, reactive decision-making, pressure to chase “shiny new” tactics, burnout, and an over-reliance on short-term financial metrics. Maz and Dominique discuss why Responsible Fundraising must be embedded from the top down, measured in more than just income, and supported by feedback loops that actually lead to change. They also reflect on the importance of donor experience moving away from guilt and scarcity, toward trust, transparency, respect, and the joy of giving and how Responsible Fundraising can improve retention, staff wellbeing, and long-term impact. Maz shares how the framework is being piloted and invites the sector to collaborate, test, and evolve responsible fundraising as a shared practice rather than a one-off initiative. Learn more at https://thefulldot.com.au/services