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Logo Design – How to Improve Your Letterforms

How do you improve the letterforms in your logos? How do you optically balance your logo designs? How do you improve the overshoots of your curved typography? In this episode, Chris Do, carefully adjusts the details of this “devote” logotype. 0:46 - problems with the logo 0:54 - What are overshoots? 1:18 - Matching thicks and thins 1:44 - Aim for optical balance 3:18 - Finessing the letter thicknesses 3:40 - Comparing to Bauer Bodoni 4:50 - Study well-drawn typefaces 6:30 - Simplify your illustrator curves 8:05 - Compare each logo version 8:23 - How to draw an "e" in Adobe Illustrator #LogoDesign #Tutorial #AdobeIllustrator === 👉Subscribe: https://goo.gl/vB9zoP 👉See our main channel: https://goo.gl/F2AEbk #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our recommended products and Booklist: https://kit.co/TheFuturIsHere Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... Spotify: 🎙 https://open.spotify.com/show/5K96ryZ... — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne