Spring 2026 UPCEA Marketing for AI Search Visibility Webinar - Search Influence скачать в хорошем качестве

Spring 2026 UPCEA Marketing for AI Search Visibility Webinar - Search Influence

https://www.searchinfluence.com/servi... — AI search is changing how prospective students discover programs. Many higher education teams don’t have the budget, time, or resources to build an entirely new strategy from scratch. In the Spring 2026 webinar, “Make Your Existing Marketing Work Harder for AI Search Visibility,” UPCEA and Search Influence break down how higher education marketers can improve AI search visibility in higher education by aligning and optimizing the marketing they’re already doing. You’ll explore how AI-powered search tools evaluate institutional content, why disconnected marketing creates visibility gaps, and how a more unified approach supports a stronger higher education AI search strategy. What you’ll learn: How AI search tools surface and trust higher education content Why inconsistent messaging across channels hurts AI visibility How PR, content, and program pages work together in AI-powered discovery Practical ways to repurpose existing assets to support AI search visibility What under-resourced higher ed marketing teams should prioritize now This session focuses on application, not theory, showing how today’s marketing decisions influence whether your programs appear, are trusted, or are skipped entirely in AI-driven search experiences. Access all our higher education marketing research: 2025 AI Search in Higher Education Research Study: https://info.searchinfluence.com/2025... 2024 Marketing Metrics Research Study: https://info.searchinfluence.com/2024... 2023 SEO Readiness Research Study: https://info.searchinfluence.com/2023... Search Influence 1423 Pine St New Orleans, LA 70118 WVVH+R6 New Orleans, LA, USA (504) 208-3900 https://www.searchinfluence.com