Massimo Caroli - From Click to Commitment: Building Value with Rewarded Ads/ Mobile Ad Eaters 2025 скачать в хорошем качестве

Massimo Caroli - From Click to Commitment: Building Value with Rewarded Ads/ Mobile Ad Eaters 2025

Thanks for checking out this talk from the inaugural Mobile Ad Eaters Retreat, 2025 edition, partnered by AppsFlyer, MAF, GameAnalytics, Focal and Seepia Games! This is the first creative-focused event in the mobile industry where mobile gaming leaders gather to talk about creative performance, ad concept iteration, data-driven creativity, the role of AI in ad production, storytelling in performance marketing, and case studies from top gaming companies. Why? Because everyone knows creative communication is the main way to drive mobile growth, but there’s a serious lack of deep, actionable knowledge out there. We’re changing that by focusing purely on creative performance! ---------------------------------------------------------------------------------------------------- About This Session In this talk, Massimo Caroli (MAF) dives into the crucial next step for rewarded advertising: moving past short-term ROAS. Rewarded ads are booming, but too many strategies stop at short-term ROAS. Massimo Caroli will show how to focus on growth that lasts, using smarter UX and in-game communication to turn rewarded users into committed, lifetime players. He’ll prove it by breaking down a real-world case study of Survivor Idle Run that drove astounding results: +80% ROAS and +30% LTV. Time-Stamped Highlights [0:41] Today's Talk: What we'll cover, from the current state of rewarded advertising to improving user experience for long-term growth. [1:17] Why Rewarded is Booming: Understanding the huge growth of rewarded channels and why it's a key source for user acquisition. [2:47] The Market Opportunity: The unique economics of rewarded advertising, focusing on the high CPI to eCPM ratio. [3:33] Rewarded vs. Traditional Ads: A direct comparison of key metrics, including CPI, ROI window, and long-term retention. [4:26] Ad Fit by Vertical: Why rewarded ads are perfect for games like Social Casino (attracts high spenders) but less so for Hyper-Casual. [6:03] The Real Conversion: Why the user is only truly "converted" when they choose to stay after the rewards end. [6:42] Offferwall Creative Optimization: Two key A/B tests to run on your Offerwall creatives (e.g., refreshing the icons). [9:37] In-Game Funnel: How to bring the reward milestones inside your game to give users visual progress and boost commitment. [10:02] Reward to Routine: Blending rewards with daily in-game features (like daily spins) to establish a routine. [11:31] Real-World Rewards: The power of implementing real-world rewards (like gift cards) for driving engagement. [12:09] Case Study: Survivor Idle Run: Reviewing the massive long-term retention and ARPU gains from implementing these strategies. ----------------------------------------------------------------------------------------------------------------------------- Ready for the Next Retreat? Join the creative leaders of mobile gaming and ad tech! The next Mobile Ad Eaters Retreat is happening on April 23-24 2026, in Prague. Secure your spot and get full event details at the official website: mobileadeaters.com. #MobileAdEaters #UASuccess #MobileGaming #CreativeStrategy #RewardedAds