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Ben & Jerry Free Cone day Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream parlor to a multi-national brand over the course of a few decades. The company was sold in 2000 to the multinational conglomerate Unilever but operates as an independent subsidiary. Its present-day headquarters is in South Burlington, Vermont, with its factory in Waterbury, Vermont. Ben & Jerry's is known for their original flavors, many of which incorporate foods and desserts mixed with ice cream. Some of these flavors have been themed after musicians, comedians, and public figures, such as Jerry Garcia, Stephen Colbert, Colin Kaepernick and Phish. The company and its two founders have also been noted for their political activism and advocacy for social justice. This includes the way their products have been manufactured, marketed, and distributed. The company was founded by Ben Cohen and Jerry Greenfield, who had been friends since their childhood in Merrick, New York. Although Greenfield finished college, he was unable to get into medical school. Cohen dropped out of school. In 1977, Cohen and Greenfield completed a correspondence course on ice cream making from Pennsylvania State University's creamery. Cohen has severe anosmia, a lack of a sense of smell, so relies on mouthfeel and texture to provide variety in his diet. This led to the company's trademark chunks being mixed in with their ice cream. On May 5, 1978, with a $12,000 investment (equivalent to $56,000 in 2023), Cohen and Greenfield opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. In 1979, they marked their anniversary by holding the first "free cone day", now an annual event at every Ben & Jerry's store, from that year to 2019, and come 2023. In 1980, Cohen and Greenfield rented space in an old spool and bobbin mill on South Champlain Street in Burlington and started packing their ice cream in pints. The first Ben & Jerry's franchise opened in 1981, on Route 7 in Shelburne, Vermont. In 1983, Ben & Jerry's ice cream was used to build "the world's largest ice cream sundae" in St. Albans, Vermont; the sundae weighed 27,102 pounds (12,293 kg). That same year, the cows on their cartons were redesigned by local artist Woody Jackson. Ben & Jerry's display freezer at a Domino's store In 1984, Häagen-Dazs wanted to limit distribution of Ben & Jerry's by its distributors in Boston, prompting Ben & Jerry's to file suit against the parent company, Pillsbury, in its "What's the Doughboy Afraid Of?" campaign. In 1987, Häagen-Dazs again tried to enforce exclusive distribution, and Ben & Jerry's filed a second lawsuit against the Pillsbury Company. In 1985, the Ben & Jerry's Foundation was established at the end of the year with a gift from Ben & Jerry's to fund community-oriented projects; it was then provided with 7.5% of the company's annual pre-tax profits. In 1986, Ben & Jerry's launched its "Cowmobile", a modified mobile home used to distribute free scoops of Ben & Jerry's ice cream in a unique, cross-country "marketing drive", driven and served by Ben and Jerry themselves. The "Cowmobile" burned to the ground outside of Cleveland four months later, but there were no injuries. Ben said it looked like "the world's largest baked Alaska".[7] In 1987, as a tribute to guitarist Jerry Garcia, Ben & Jerry's presented its first ice cream named for a rock legend and the most famous of fan-suggested flavors, "Cherry Garcia". In 1985, Ben and Jerry's built and opened their factory in Waterbury, Vermont. The factory opened to public tours in 1986 and continues to offer these tours. This facility produces 350,000 or more pints of ice cream a day. It is the only Ben and Jerry's facility open to the public.[9] In 1988, the two men won the title of U.S. Small Business Persons of the Year, awarded by President Ronald Reagan.[10] Also that year, the first brownies were ordered from Greyston Bakery, which led to the development of the popular Chocolate Fudge Brownie flavor.[11] In 1992, Ben & Jerry's joined in a cooperative campaign with the national non-profit Children's Defense Fund; the campaign goal was to bring children's basic needs to the top of the national agenda. Over 70,000 postcards were sent to Congress concerning kids and other national issues. In 1995, they hired Robert Holland Jr. as CEO after holding a "Yo! I'm your C.E.O." essay contest as part of the search.[12] Holland left after 20 months following philosophical differences and was replaced by Perry Odak in 1997. Subscribe to our channels -- Youtube channel - TravelFreak Videos (   / @somnathb1  ) Facebook page -- @travelfreakvideos Instagram page - @travelfreakvideos