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Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: / pestcontrolmillionaires In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company and one of the most successful social media creators in the industry. Jonas has produced multiple viral videos across TikTok, YouTube, Instagram, and Facebook—many surpassing 10 million views—making him uniquely qualified to break down what truly makes content go viral. He explains the core components every short-form video needs, including a strong three-second hook, a clear reveal, fast-paced insight, and a direct call to action that drives engagement and signals to the algorithm that the video deserves to be pushed further. Danny and Jonas walk through the anatomy of viral content, using the story of Jonas’s first breakout video as a real example. Jonas breaks down how his early videos struggled, how he slowly improved through repetition, and how one simple aerator video unlocked everything once he understood why the hook worked, why retention stayed high, and why viewer behavior drove virality. He explains how creators should analyze watch time, swipe-away rates, click-through rates, and looping behavior, and how refining just one small part of a video each time can lead to exponential results. Jonas also shares how he tests thumbnails, hooks, and pacing, why iteration matters more than perfection, and how algorithms reward creators who adapt quickly based on data. The episode closes with a discussion on the biggest mistakes owners make: inconsistent posting, lack of iteration, and giving up before reaching the crucial “breakthrough” video. Jonas emphasizes that the first 50 to 100 videos will be the hardest and least viewed—but that’s the window where creators learn the craft, build confidence, and slowly develop the skills needed to go viral. He explains why creators should double down on content formats that work, reuse successful concepts, and stay committed long enough to let the algorithm recognize their efforts. For pest control owners looking to build brand awareness and dominate their market, this episode offers a clear, data-driven roadmap to creating viral, authority-building content that can generate millions of views for free. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: / jonasaolson Facebook: / jonas.olson.18 LinkedIn: / jonas-olson-00b34b8b YouTube: / @pestcontrolmillionaire Danny Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: / dannyleibrandt LinkedIn: / dannyleibrandt Twitter: / dannyleibrandt Website: https://dannyleibrandt.com #socialmedia #viral #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson