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This is demonstration footage from approximately 2003 intended for dealers showcasing Sony's premium Qualia hardware to the public. This was recovered from a first-generation Sony Blu-Ray cartridge. Qualia was Sony's short-lived series of ultra-premium consumer hardware. Launched in 2003, the series was designed to exceed Sony's older premium "ES" engineering standards while bringing Sony into the new millennium with unique futuristic materials/styling. In a similarly futuristic way, every device in the lineup was simply branded with a number; all models were named "Qualia 0XX" where XX is replaced with a number starting from 01. With only 11 devices released starting at $1,700 USD for a MiniDisc player to $25,000 USD for the projector, these devices had limited availability and very few were sold. The series was discontinued only after a year on the market but the devices continue to be well-regarded for their design and their excellent performance, even over 20 years later. No doubt, this beautiful footage of glassblowing, the beachfront, and a nighttime shopping center in Hawaii displayed the performance of Sony's top-of-the-line hardware. In 2003, Sony released the very first Blu-Ray discs and player, the BDZ-S77, marking the first time a recordable disc for HDTV was made available to the public while maintaining an extremely small form-factor. This $3,800 USD, Japan-region-only Blu-Ray system was very different to the modern Blu-Ray disc. The most notable quirk is the use of special cartridges and a different disc formulation with a 23GB capacity. Another odd design decision is that all sold discs for the format were rewriteable, even the demonstration discs. Recording was disabled (or enabled) via a "recording lock" on the cartridges like a video or audio tape. No commercial ("Hollywood") movies or entertainment were released for the format. This first-generation Blu-Ray player system was designed to record and playback MPEG-2-compressed HD video and stereo PCM or 5.1 AAC audio tracks which perfectly matched the Japanese HD digital satellite broadcasting (ISDB-S) and terrestrial (ISDB-C) formats. In this way, the disc could store a nearly perfect "stream" of your favorite HDTV shows without additional compression or degradation. On the other hand, this meant the first-generation Blu-Ray system was largely designed only for the Japanese-market. Indeed, that's where it remained for a few years. In 2006, Blu-Ray was released internationally; however, the first-generation Blu-Ray cartridge system was not compatible with the "new" Blu-Ray disc format. Besides the lack of the cartridge shell, the new Blu-Ray system supports additional video & audio formats such as MPEG-4 AVC & Dolby TrueHD, but most importantly, it added the AACS security encryption system that Hollywood wanted. As a result, the first-generation Blu-Ray cartridge system was quickly discontinued in the consumer space as Hollywood supported the more-secure new Blu-Ray system upon launch. In a move reminiscent of Betamax & Betacam, the Blu-Ray cartridge system was simultaneously released into the professional market as the Professional Disc format with a slightly different shell. Professional Disc continues to be manufactured by Sony for use in their XDCAM cameras more than 20 years later. ________________________________________________ This was played back using a Sony BDZ-V9 Blu-Ray player. ________________________________________________ For even older prototype HDTV footage reaching back into the 1980's, please see my uploads in this playlist: • World's Oldest High-Definition Footage (Cl... ________________________________________________ If you want to follow me for updates or help me afford to take a long, exhausting trip to Hawaii so I can work tirelessly against the hot sun, slippery sand, and intense waves to shoot some stock footage, please click the link below: https://linktr.ee/OpWorkshop